…a 12 year old kid from Texas. Colby uploaded a clip to MobStar yesterday filmed by his mom as part of our School of Rock beta test programme. I can’t even begin to tell you how excited I was to see his and everyone’s clips yesterday. Goosebumps, Wow.
It took me back to when I started playing guitar in my bedroom, how I dreamt of becoming a rock star, touring the world, playing music for a living. How could I make that happen because I knew somehow I had to make it happen.
I did it the old fashioned way, signing to Geffen Records in Los Angeles, recording, touring, doing what I loved to do. That was back when being a musician was a viable career option because there was a business you could wrap around your talent. Today things are very different and only the very smart ones survive.
MobStar is something I wanted to build for a very long time but smartphone adoption wasn’t available to access Global Talent until now. Colby represents the reason why we built MobStar, so every talent on the planet with access to a smartphone can upload their talent and be seen by millions of fans and industry leading mentors. Yesterday Colby was seen by a Smashing Pumpkin, Head of Warners, Universal Music, simply by uploading a 15 second video. How cool…
X Factor, American Idol, these humiliating, outdated TV platforms are not your only option. Do you feel your talent is on a par or better than your Idols? If it is we’re here to listen to offer feedback and let you have the opportunity for the World to give you feedback in real time, build your fan base to push your popularity up. Show us what you got because the spotlight is now on you.
I’ve been in the music/entertainment business for 30 years and I’ve never found it to be fair. It’s always been one-sided. Huge labels with teams of lawyers working to squeeze every last drop from the artist. You sign your life away for a few points. Less than 1% break through. Companies like Spotify pay you less than 1 cent in the dollar. Not the best of odds so why would you do it? Because you love it, it’s your passion, you just have to, that’s why. We get that bit. And they never call you back. I know. I know. Can’t tell you how many times I sat with my band making tapes (yes tapes) to send to labels all over the World to just get that 1 page generic letter saying sorry. It’s a walled garden, even today but we just broke that wall down.
It doesn’t have to be hard. If you win you receive a Publishing, Touring, Recording, Merchandising, Management deal with the World’s leading brands who can assist you to build a long term career. Something that would take you years to achieve is at your fingertips. And here’s the thing – you don’t have to win to be picked up. Just make it into the top 100 monthly and you’re getting mentored by experts all over the world. If that doesn’t happen, you can crowdfund and further your talent and keep competing every month.
We’ve created a level playing field that breaks down barriers to entry for authentic talent so you’re in with a shot to get discovered. To date talents upload to YouTube, Vine etc with a hope of being discovered out of the mass mess of content.
“If you want to be cool, don’t come here. If you want to create a career, become iconic, please come see us.”
That’s our message out to talents. We’re here to assist, to show you how this industry works and fails. We woke up to a bunch of mails from kids asking us “how can they get in contact with the mentors on MobStar”. It’s easy, upload your talent on your smartphone, get your friends to vote and if you’re good enough your talent will rise. You can actually A&R yourself because of our global voting and data we can show you what works and what doesn’t.
Web Summit named us in the top 10 companies showcasing this year, taking people through the platform for two days was such an eye opener, watching the lightbulb moment when they get it or having a Smashing Pumpkin (a band I idolised growing up) tell me that “This is the missing link in music” acknowledges that what we’re doing is correct and perfect timing so we’re kinda proud of what we’ve developed to date. Lots more to build…
If you have time please sign up for beta at www.mobstar.com
We would love to get your feedback before we go live.
You don’t have to be a talent to sign up, sign up as a voyeur, a fan, help us champion, support and discover amazing new talents around the World that would never get the opportunity to be seen.
Thank you and best of luck,